“To stand out from the crowd requires you to stand up and stand for what you believe in.”
― Gift Gugu Mona
In this post, let’s discuss all the challenges that new logo design services face while cornering the client market. A customer is a king in every business. Without buyers, there is no one to serve and with no one to serve, a business cannot flourish. While Starting a new freelancing, you may not know how to get potential clients, but as soon as you start your research and learn what clients look for in a logo designer, you begin to flourish.
Failing to attract new customers might lower your self-esteem, you will end up in a self-doubting situation, and your business will go into liquidation. With every passing second, tons of new content is posted online and to stick out from other designers and to find a potential customer is backbreaking work. With the right tips and tricks applied, you can easily reach your potential target audience.
Online Portfolio Sites
You can share your work on online portfolio sites like Behance and Dribble. Although they are primarily designed to connect with and inspire other designers, clients also go through these sites to look for designers to work on their logo.
Behance —
It is among the top global communities of professional designers. Behance is one of the biggest and most important platforms to showcase your work. Engaging clients and designers around the globe. Behance has made it easier for companies to find the right fit for their logo design.
Dribble —
It was founded in 2009 with an aim to knock together creative designers from around the globe. Offering them an opportunity to inspire others with their design work, educate and offer them job opportunities.
A Website
Logo design services can really boost up their progress by having their website. A website allows you to present your work and stories in your way. Your clients will find you in a snap if your website is optimized for the search engines. Once clients land on your website, there is no one to compete with, and the foremost thing now is to lure clients with a properly managed website and your work. The two most recognized platforms to design your website are:
WordPress —
It is a powerful open-source blogging and website creation platform. Designed with usability and flexibility, it is an excellent solution for both small and large businesses.
Squarespace —
WordPress can be a little technical and time-consuming for newbies, but Squarespace has proven to be easy and flexible. Even a person with little knowledge of web development can catch up and design a perfectly working website.
Search Engine Optimization (SEO)
Having a website is great, but it’s useless until clients don’t find you. Clients go towards the search engines to look for logo design services. Making your way to the first page of Google through the tons of logo designing websites can be paved through proper search engine optimization.
Setup Google Analytics to track the traffic on your website —
It will give you insights into your audience’s interest, the number of people visiting your website, and their activities on your site.
Do keyword research and write blogs targeting the keywords related to logo design to get more traffic —
Make a suitable home for your essential topics and regroup the related subtopics so that visitors will find your product, service, or content easily. Besides, look for the keywords that sent traffic to your website, the queries you have appeared for, the average ranking of your page and how many people have chosen to click on your page?.
Networking events and social media platforms —
Real-world connections build a level of trust beyond digital networking capability. Connect with the group of professionals and attend meetings to meet business owners who can turn into potential clients; make sure to take some business cards with you.
Social media platforms –
There are many social media platforms out there but two of the most popular and widely used apps are Instagram and Facebook.
Instagram usually focuses on visual content and offers significant clients. On Instagram, logo design services are obliged to post content that is professional, aesthetic, and appealing. Use 25-30 hashtags so that you don’t limit the reach of your account. Use hashtags related to your business so that it reaches the targeted people. Posting every day isn’t practical for everyone, but it’s great if you are doing so. Follow the schedule so that people know when new content is coming.
Another logical option is to join Facebook groups of your communities and share your work there, associate with other designers to discuss and to get or offer professional advice. Most importantly, join groups where you can find clients.
